New products, services, credit card offers, extended limits, opening hours for certain branches: all of these need communicating, and often email just doesn’t get read. SMS is a great way to get the message out there and read. You can also link to mobile optimised pages to give greater information.
Customer Retention & Lead Generation
SMS is perfect for retaining customers—it’s quick, will be read almost instantly and encourages a quick response. Policies are often due for renewal on a yearly basis, so make sure you get to them before they consider researching other policies. If you initiate contact on their phone, particularly with a loyal customer special offer, they may renew immediately.
Due to the exceptionally high open rate of 98%, SMS is by far the most efficient way to follow up on leads. Insurance is one of the most expensive industries—beaten only by dating & personal websites—when it comes to Pay Per Click advertising. Therefore by following up on leads before they search again can save you a lot of money.